What is Ad Quality ?
Why does ad quality matter? Your ad will perform better in the auction if it’s higher quality. Ads with a lower quality ranking tend to cost more, which may reduce distribution of the ads and lead to fewer results. In certain instances, if you repeatedly post policy violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quality. You can improve your ad performance by recognizing instances of low-quality attributes and removing them from your ads or by ensuring your Page, domain, ad account or other associated entities comply with our Advertising Policies. Over time, your ad performance should improve. How do I determine my ad’s quality? You can measure the quality of your ad relative to other ads competing for the same audience by using quality ranking in ad relevance diagnostics. In certain instances, we’ll send you a notification so you know when low-quality attributes are severely affec...
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