10 Ways to Increase Facebook Engagement that Work
10 Ways to Increase Facebook Engagement that Work 1. Tap into Perfect Post Times The more engagement a post receives, the more likely Facebook’s algorithm is to reward it with reach. This might seem a bit backward but it speaks to the importance of timing your posts to perfection. By posting when your followers are most active, you instantly increase the likelihood of getting likes and comments. 2. Focus on Fan-Centric Content Many brands make the mistake of putting themselves in a box when it comes to their content. Let’s say you’re running a Facebook page for your sandwich shop. Should you exclusively post content related to sandwiches? Of course not. For starters, there’s only so much that can really be said on a day-to-day basis about your brand or product. As soon as your content starts to feel repetitive or stale, your audience will tune out. Here’s some food for thought: your Facebook content isn’t all about you. It’s about your fans. They might like you, but that doesn’t m...